Hungarian Pathé Record Cover before Alex Steinweiss came on the scene; the covers were paper bag plain (much like the ones some of us carried to school before those metal boxes came along), which has a straight forward appeal (it's time to eat), but doesn't say a thing about what we're about to listen to.
http://en.wikipedia.org/wiki/Path%C3%A9_Records
Alex Steinweiss's eloquent expression began in 1938. An exercise I gave myself was to look at the cover and imagine the music within before actually hearing it, a lovely exercise I found in the case of Zino Francescatti.
http://www.alexsteinweiss.com/as_index.html
http://www.youtube.com/watch?v=PSx37Ounv98
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