There is plenty that goes along with being the first (and consequently the last). The essence of first experiences are encapsulated and decorated with vivid colors, captions, and even smells in our imaginations, and are placed in a marked space in time. Alex Steinweiss, conceiver of the first album cover, materialized his perceptions at the height of jazz. Before then, paperbag covers with less gusto contained the souls of many musician's work like Louis Armstrong and Earl Hines. This new way to package supplemented (out the gazoo) to the sales of Columbia Records, where he worked as sole designer and illustrator for several years during The Golden Age of Jazz. Still, this only reveals part of his contribution. His extremely imaginative way to display typography (a font was named after his infamous signature the "Steinweiss scrawl"), along side bold illustrations and vivid colors breath yet another dimension which helped further define the experience to come when needle grazed record and situated itself.
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